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The essential topics of an MBA – in one book

John Jeffcock – CEO Winmark Europe

As a result of what I do I find that I have to read a huge number of management books and best practice. Most of these could have been written into 10 page summaries but this book could not. The quality of content is excellent, the conciseness of how it is written hugely appreciated and scope of what it covers highly pertinent for a modern business. If you have a top 5 best business books list, this should be in it. Thank you.

Learning from c-suite execs and leaders – supplementing applicable theory and the author’s experience

The definitive, pragmatic guide for understanding and managing businesses in the toughest of circumstances, because it has never been more important to ensure that you understand the fundamentals of business and can adapt your business strategy to succeed in these uncertain times. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management. 

Published with the ICSA (now the Chartered Governance Institute) and Winmark Europe

How the book is structured

 

It takes the reader on a structured journey that relates the different disciplines to one another and provides a clear context to each topic:

  1. Aids the understanding of inter-relationships between different aspects of management and provides an appreciation of the key approaches that can be used to develop, monitor, and improve your business.
  2. Filled with practical steps and real-world case study examples which you can apply immediately to your business.
  3. Includes hints, tips, and checklists for further guidance.

     

About the author

I focus on making organisations and individuals perform better – even under the toughest conditions – sharing and implementing that learning through books, mentoring, board advisory and fractional roles to accelerate companies.

I draw on experience from 5 continents – from building startups to working with multinationals and troubleshooting. I helped shape and deliver thought leadership in a big-four consultancy and built breakthrough propositions and successful organisations from AI to telecoms and healthcare.

I lecture, teach at master’s level, and have trained over 2,000 executives across blue-chip firms and professional bodies in core ‘MBA’ skills.

 

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