
John Jeffcock – CEO Winmark Europe
As a result of what I do I find that I have to read a huge number of management books and best practice. Most of these could have been written into 10 page summaries but this book could not. The quality of content is excellent, the conciseness of how it is written hugely appreciated and scope of what it covers highly pertinent for a modern business. If you have a top 5 best business books list, this should be in it. Thank you.
The definitive, pragmatic guide for understanding and managing businesses in the toughest of circumstances, because it has never been more important to ensure that you understand the fundamentals of business and can adapt your business strategy to succeed in these uncertain times. It contains all the essential topics covered in a first-class MBA, including Strategy, Marketing, Finance, Product Innovation, Management, Leadership, Diagnosing Organisations, Project Management and Change Management.
Published with the ICSA (now the Chartered Governance Institute) and Winmark Europe
It takes the reader on a structured journey that relates the different disciplines to one another and provides a clear context to each topic:


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