In this age of relentless technological upheaval, strategy as we’ve known it is no longer enough. Artificial Intelligence hasn’t just added a new tool to the business toolbox – it has rewritten the rules of competition, innovation, and survival. This book is your map to navigate that redefined landscape.
Dive deep into the fundamentals of strategy. Most organizations talk strategy but don’t really understand it. That’s why it fails. This book breaks that down – demystifying vision, mission, corporate foresight, and core tools like SWOT, BCG matrix, and Ansoff, but reimagined for a world in flux due to AI.
How to make sense of your environment when AI reshapes what ‘competitive advantage’ even means. From flows instead of forces, to value networks replacing simple supply chains, we show you how to think differently – not just do differently.
Guides you through many of the concepts in a way that can be applied in your own organization today!
We also explore the essential shift from outdated models of disruption to dynamic capabilities, values-based innovation, and ambidextrous organizations that can exploit today while exploring tomorrow.
This is not a ‘maybe one day’. You’re going to get disrupted and if you don’t lead (or at least keep up), you are likely to fade away.. fast!
Understand how to accelerate and sharpen your thinking to deal with the pace of AI-driven change
Whether you’re a strategist, executive, innovator, or founder, this book offers the clarity, context, and concrete steps needed to not just weather the AI storm, but to lead through it.

About the author

I have long wanted to write on strategy. It feels like there is such a gap between those who claim to understand it and those rare few who do. Richard gets it and lives it. His book ‘Strategy Genius’ and this one have ended my desire because he has captured what I was hoping for, far more eloquently that I could.
His simplicity and precision means I think this is a book that anyone interested in strategy around AI must read!

I’ve spent decades navigating the complexities of healthcare, where even world-class organizations struggle to keep strategy relevant in the face of accelerating change. Richard draws on an extraordinary career to reframe how leaders must think about competitive advantage in the age of AI.
With clarity, candour, and deep expertise, he delivers a pragmatic framework for turning vision and innovation into execution. Whether you’re a seasoned strategist or new to building effective tools, this book belongs on your desk.

Richard is a thought leader across both strategy and AI and has created a must-read playbook for leaders navigating the AI revolution. Thoroughly recommended.